Media Life – Austin Fair

Throughout this semester, professor Deuze has challenged my thinking on media in my everyday life.  Before beginning Media Life, I really took media for granted and had never fully realized the way it has and will continue to impact major world events.  Previously, I had assumed that the argument regarding media was whether it was a positive thing or a negative one.  I have learned that this argument is irrelevant.  As time progresses, technology will only become more involved in our everyday lives, which in turn will increase the amount of media that we are exposed to.  The paradigm has changed.  The current debate is over the sheer amount of media that will be available in the future.  Clearly we’re not getting rid of media any time soon, so arguing over whether it is good or bad is of little importance.


Published by Life in Media

Website dedicated to the Media Life/Life in Media project of Mark Deuze, Professor of Media Studies, University of Amsterdam (The Netherlands).

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