Social media, in my opinion aren’t just phenomena that have taken over the web recently. They are in fact another us, or more specifically they are virtual human beings. This is because media are not existed as a real person but have human aspects. Since social media have the ability to communicate, interact and share contents with us, in a sense, it can also be considered as a sender or communicator, rather than a medium or an object that delivers messages. So it means it is independent.
Similarly, just like us media have also got double personality/sides. On the one hand, it brings benefits to us humans, such as entertainment, massive information, social connection and etc. On the other hand, it also causes problems to us, for instance, the addiction on social media or online games.
There are more other examples to illustrate the humanities that social media posse. But it is indeed the human aspects of social media that makes me love them, because I feel I am dealing with authentic, close and “true” media.
L.Zhu
Why I Heart My Media 