In the early days of people going to workout, there was always this one dude who was always there, giving advice to the newcomers. He wasn’t always right, but he supplied us with knowledge and motivation to not quit. This was my boxing coach, my wrestling or football coach. I no longer take part in organized sports but I still love to go to the gym, without media I would have been lost and would not have stuck to it. Media as in YouTube, Reddit or even Spotify for those PR attempts supplies us with hundreds of “dudes” who make videos and threads on all aspects of lifting to guide newcomers. We are very lucky to live in an age where information is almost too easy to come by.