WHY I (HAVE TO) LOVE MEDIA

As it is a known fact media is ubiquitous and we are consumed within it. Despite the fact that media comes in various shapes, I mainly interact with social networks, mobile phone, movies and newspapers.

Although I value newspapers and movies, I cannot elaborate on them any further considering the fact that I only employ newspapers to access the Italian journal and politics while I watch movies solely when I am resting. As the Latin poet Catullo wrote, I have a “odi et amo”[1] (love and hate) relationship with my phone because I am constantly with it, but actually it feels like I am wasting my time. So, if I was to answer the question why I heart media my answer would be because I (and everyone) cannot hate it. To further explain, when you hate something you ultimately try to stay away from it. Therefore, in these days, due to the companies, institutes and states, it is impossible to live without getting in touch with them. Furthermore, as Darwin sad in his most beautiful and well-known book the “theory of species” humankind like any other organism has a biological survival instinct to adapt to the current environment, hence we now learned to love Media because they have been placed in our lives without any choice.

Medici Sebastiano                                                                      13973274


[1] Catullo, Carme 85 line 1https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiD1PeCjd7zAhUF-6QKHbAwAVUQFnoECAQQAQ&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FCatullus_85&usg=AOvVaw17kXTRF8Hkww0TVbvv0sVs

Published by deuzemedialife

Mediastudies, University of Amsterdam

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