The Significance of Media

Media is one of the most interesting and important (imo) developments in human evolution. Since the beginning we have used technology whether it is fire, tools, wheel, combustion engine, rocket and so on to aid us in our development as a species. For me media is yet another rung on this ladder which began with (as far as we know) cave paintings and progressed through writing, the printing press, television and so on. This continues at an even faster pace today with the internet and the digital. Therefore if you don’t love media, or at least have an opinion on it, you are perhaps (in a certain sense) blinding yourself as to its significance.



Published by Life in Media

Website dedicated to the Media Life/Life in Media project of Mark Deuze, Professor of Media Studies, University of Amsterdam (The Netherlands).

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