Media Love

The definition of love is perhaps the most controversial non-political topic of our whole existence. As far as I can tell everyone sees it different. Our society, our media portraits love in the most miscellaneous ways. Movies such as Fifty Shades of Grey or 365 Days portrait love more as a dependence on the other person, involving a lot of heartbreak, devastation and drama. Other media such as YouTube vloggers or Rom-Coms mostly show harmonic or even funny relationships between the protagonists. But also, more abstract forms of love such as objectophilia, find space in society and are portrait in educational documentaries.

But how do you explain, jet define, love for media? 

My love for media starts (like most great love stories) in the past. Remembering my mom, my whole family consuming media like tic tacs. Growing up in a non-academic household where the TV is always on might sound like a red flag to many. But it’s where most of my knowledge comes from. Since I can remember, my parents sat me in front of the news and made me remember all the names of all kinds of politicians all over the world. But not only politics and history can be taught by media. Through cooking shows – no joke – I learned how to cook.

 All of this might sound weird, irrelevant but most important media expanded my very own horizon. The internet showed me how big the world is, that there is no “normal”, no “abstract”. We live in a society that is bigger than what we see, what we imagine. If it wasn’t for media, I wouldn’t attend this University but the one in my hometown that I have left behind me. For the sake of media. 

And that’s how I would define love. Something that expands your horizon, makes you do new and exiting things while giving you a feeling of home and comfort. Always by your side but never narrowing.  

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Published by Life in Media

Website dedicated to the Media Life/Life in Media project of Mark Deuze, Professor of Media Studies, University of Amsterdam (The Netherlands).

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