As most people of my generation, I have been exposed to and grown into media when it was advancing at a pace it has never yet advanced and, in turn, when new ways of commodifying media practices often went unchecked and unrestrained. Now looking back it is interesting to see how I fell for traps laid out by commercials on TV and catalogues and, eventually, the pressures of social media. This strategic use of my childhood urges for profit sounds almost dystopian and, once I realised the risks, made me view media with suspicion. Mistrust, however, was followed by curiosity.
Questions regarding media consumption now arise involuntarily: Why am I still watching this? How come this ad has an effect on me? Am I enjoying this because it wants to sell me something and I am its target audience? Media is a growing yet unexplored terrain and I will inevitably fall into its trenches but my hope is to do it consciously. I am not attempting to answer the question of human freedom, as so many people did and there is no consensus so far. Regardless of whether I am free to make choices at my own will in the mediated world I want to be able to tell, for myself, how these choices are coming about. And to do that I am learning to look at media through suspicious naivety.